Right before I launched LifeSport Chiropractic’s new website I took a few screenshots of their old website for comparison. The ultimate goal when I design any site is to make the site’s information well organized, concise and easy to find. After looking at the two sites side by side a noticeable difference can be seen.
The biggest challenge I faced with the LifeSport Chiropractic site was reducing the amount of text used throughout the site. When a user navigates to a new website, the site must make an immediate impact and make it’s purpose clearly known. Visitors to websites don’t read content, they scan it. As a result, all of the information needs to be presented in an easily scannable form.
My strategy for this site was to lay out the majority of the content in a two and three column format. For each section of information I used a headline, some sort of image or graphic, a brief amount of text and finally a call to action button. This format streamlines the users focus in a logical way. With only a brief amount of time scanning the site, the user knows exactly what the site is about and where to find the needed information.
The home page is the best example of the easily scannable user interface for LifeSport Chiropractic. However, each page utilizes the exact same strategy of focusing the user on what is important by maximizing white space and minimizing unnecessary clutter. In the left hand column there is a comparison of the contact page of both the old site and the new site. There was not nearly the amount of information to organize on this page as there was on other pages. However, I tried to include the necessary information to contact and interact with Lifesport in a structured fashion. The text introduces the social media icons. The physical address leads to the map, which leads to a call to action button that directs the user to directions from Google Maps. Finally, there is a simple contact form highlighted by the call to action button to submit the form.
The goal of any website is to effectively communicate ideas from one party to another. For LifeSport Chiropractic’s site I tried to make things as simple and user friendly as possible. The less the user has to think and the simpler the interface is, the more effective the site will be. I hope that the strategy that I used for this site and will continue to use for others will be extremely effective in reaching the intended audience.
